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About Us



For over 75 years,einszett has been the trusted brand of car care enthusiasts and professionals in over 50 countries. With the most diverse line of car care products available, einszett has the product you need to get the results you want the first time. Every product is made to exceed your expectations and enhance your car care experience.








kennzeichen.jpgeinszett was founded in 1936 in the city of Köln (Cologne) , Germany by Werner Sauer Sr. who believed it was possible to create a better polish than what was currently available.

Mr. Sauer stood apart from his competitors based on a simple philosophy that remains until this day: produce a premium quality formula without compromises and offer excellent service. Mr. Sauer named his successful formula einszett (translated as "1Z") based on the number-letter designation assigned to car license plates registered in Köln.

It wasn't too long when the product range had expanded into a complete line of car care products for end-users, professional detailers, paint and body shops, and factory use.

einszett remains a private firm owned and operated by the Sauer family. The company may have grown since the early days but the philosophy hasn't changed and the company is still a small crafter at heart. While we may be smaller relative to other car care product companies, it remains our advantage allowing us to be innovative and remain focused on the original mission.


einszett in North America

In 2001 einszett was imported into the USA and Canada. The range initially started with ten products and now extends to over fifty.

Quality. Results. Value.


As one of only a few remaining manufacturers in the world, our in-house research & development department works with the help of innovative research methods on the constant improvement of our products as well as on the development of new products. The results of this research and development are highly effective formulations. By the aid of modern production technologies and choosing select raw materials we produce brand products on the basis of these formulations. einszett is certified ISO 9001, ISO 14001-2004, and TUV*. einszett is one of only a handful of car care product manufacturers in the world that can make this claim.


When quality ingredients are crossed with the policy of not taking any shortcuts, you achieve results that exceed expectations. Whether it's ease of use, exceptional cleaning, the correction of paint defects, or enduring results, you will not be disappointed with the results from einszett.


On a cost per use basis, einszett products are the definition of value. When you consider the efficiency of the products, their tangible and lasting results, there is no better value.


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Before terms like "sustainability" and "carbon footprint" entered the public lexicon, einszett, as with many European manufacturers, took steps towards the protection of our environment. einszett is certified ISO 14001-2004, the international standard for environmental management systems with regards to environmental policy, environmental objectives, implementation, control and continuous improvement and protecting human health. einszett is also recognized as being and TUV certified - an esteemed recognition in Germany for quality management and environmentally conscious manufacturing. Learn more on our environmental values.