- About Us
To know nextzett, we have to go back to the beginning with the company einszett. einszett was founded in 1936 in the city of Köln (Cologne) , Germany by Werner Sauer Sr. who believed it was possible to create a better polish than what was currently available on the market.
Mr. Sauer stood apart from his competitors based on a simple philosophy: produce a premium quality formula without compromises and offer excellent service. Mr. Sauer named his successful formula einszett (translated as "1Z") based on the number-letter designation assigned to car license plates registered in Köln at the time.
It wasn't too long when the product range had expanded into a complete line of car care products for end-users, professional detailers, paint and body shops, and factory use.
In the beginning of 2015, a fire destroyed the einszett factory. Thankfully no one was injured and fortunately einszett was able to quickly resume production at its backup production facilities.
While production back up to speed again, it wasn't without setbacks. Just shy of 80 years, the Sauer family made the difficult decision to close the doors of einszett due to the difficulties. But as they say, when one door closes, another one opens. Key members from einszett, including lead chemists, decided that the legacy of einszett had to continue based on the desires of customers worldwide to continue seeing their favorite einszett products offered. Soon thereafter, a new company was born: nextzett or "next - z".
Change is both uncomfortable and exciting but ultimately necessary. It's impossible to move forward if we are not looking ahead.
nextzett is the next generation of einszett products. To learn what you can expect, you only need to look at our new logo. The blue arrow represents innovation and where we are going “next” while referencing water, the substance which is mixed in with the majority of our products and is our earth's most precious natural resource.
The "zett" or "Z" is a nod to our heritage and grounds us in our original philosophy. It lets our customers know that we will not waiver from our original mission.
The green leaf points towards the ecological and sustainable direction of our brand's philosophy. It represents where we have been and where we must continue to strive towards.
The brand name might change, but the products you have come to know and rely on will stay true for the very reasons our customers have trusted einszett for so many years. nextzett exists because of the very customers that have supported us over the years and for that reason alone, we make a promise to keep your trust and faithfulness to our brand.
We are excited about our new chapter and can't wait to start it with you!