With growing concern regarding
the environment, we felt it
was
necessary to address our position on this very important issue.
For over 20 years, long before the terms "sustainability" and "carbon footprint" became a part of the public lexicon, einszett has been environmentally conscious in its manufacturing in much the same way as fellow European manufactures due to long standing environmental regulations that have exceeded other Western nations.
At the forefront of environmental awareness, einszett understands that it's not important to simply react by stating one's position on the environment for purposes of pleasing current trends but to demonstrate with tangible action. We are proud to say that the concerns for the environment have long been part of the einszett business model and will continue to be so. See how we're doing our part... Minimum Impact From The Start
einszett has been an environmental leader in the car care industry in Europe with its aggressive stance on not only creating environmentally conscious products but also limiting its impact on the environment during the manufacturing phase.
With so much focus placed on a product's impact when used, it's easy to overlook the most important stage of a product's lifecycle - the manufacturing phase.
ISO 14001
Certified
When einszett set out to expand its manufacturing facilities, it was important to einszett founder Werner Sauer Sr. for the factory to co-exist with the surrounding environment. Meeting strict requirements established by
ISO (International Organization for Standardization
- the world's largest developer and publisher of International Standards), our manufacturing plant meets strict requirements for minimum impact on the environment established by
ISO 14001.By becoming ISO 14001 certified, einszett has minimized impact on the surrounding land, water, and air during the manufacturing phase.
Reduce P Re-Use P Recycle
Reduce
Every einszett product is produced in the highest concentration possible. We
use a lot less water in our products than comparable brands. This allows
maximum results with minimum product. Less product equals less packaging disposed thereby reducing the amount of plastic and tin utilized
for packaging. Also, additional residual effects take place. For example, if the effectiveness of product contained in three bottles can be concentrated into one bottle, the consumer consumes less fuel to drive to the store to purchase more product. This also means more product can be shipped in the same space reducing fuel consumed during transportation of goods
to stores.
Re-Use
einszett produces all of its plastic bottles with a portion of
post-consumer plastic instead of using new, virgin plastic. Plastic can take
300-400 years* to decompose. This reduces the amount of waste that goes into
landfills, reduces the amount of raw material required for packaging
including the use of petroleum for plastic. Another benefit is the reduction in energy to create new
packaging. By reducing this energy, we are again reducing the fuel required to produce the plastic. By reducing petroleum, we reduce our dependence on oil and reduce the impact on the environment.
*(Source:
California Waste Mgmt Bulletin)
Recycle
einszett encourages all of its customers to recycle used containers when empty. All einszett packaging including plastic bottles and polish containers made of tin are accepted by all recycling facilities.
Der Grüne Punkt (Green Point)
You may have noticed on every einszett packaging is a symbol consisting of two arrows intertwined in a circle. The Green Point symbol is more than an identification mark ensuring the packaging is recyclable.
In Germany, einszett is a member of
DSD GmbH's Grüne Punkt (Green Point)
program which makes einszett a recycling point for customers to return their
recyclable packaging. Every einszett package has the Green Point symbol
letting customers know they can return their empty einszett bottles to
einszett for recycling at no cost to them.
Packaging
Tin versus Plastic
As mentioned earlier, einszett utilizes post consumer plastic in all of its plastic packaging. Another way of minimizing impact is einszett's utilization of tin in its packaging. Since tin has a faster decomposition rate compared to plastic (approximately 100 years vs. 300-400 years)*, einszett utilizes tin packaging for some of its products such as its polishes and waxes. While more expensive, tin
has less of an impact on the environment than plastic. Tin also has the
added benefit of keeping products fresher, longer. Tin is also easily recyclable so it can be used over and over again without losing its strength.
*(Source:
California Waste Mgmt Bulletin)
Better Formulations
Reduction of Petroleum Distillates
Petroleum distillates are the
active ingredients in many polishes and waxes. There are many varieties that serve different purposes. Some clean the surfaces they're applied to and some carry main ingredients on to the surface and then evaporate after the job is done. Unfortunately, there
is one negative aspect of petroleum distillates: they are derived from a decreasing natural resource, crude oil.
In order to meet compliance standards set by state and federal government
agencies to reduce the use of petroleum distillates, some companies substitute the
petroleum distillates in their products with water. While better for the environment, water
lacks a lot of the positive aspects of petroleum distillates including being
an effective cleaner, carrier of conditioning oils, UV blockers and making
application easy. The end result is having a product that doesn't perform as
well.
einszett has researched for alternatives to petroleum distillates and now utilizes an alternative raw material that acts like petroleum distillates but is as safe as water for the environment.
While a lot more costly, einszett is able to create a line of products that are effective but safer for the environment and reduce our dependence on oil.
Phosphate-Free
einszett is Germany's number one manufacturer of cleaning detergents and shampoos and supplies the majority of automotive related industries. Much of that success has been due to einszett's ability to develop the most efficient cleaners that offer maximum results with minimum impact on the environment. All einszett cleaners are free of
phosphates that are known water pollutants and are highly biodegradable and low foaming.
No Caustic Cleaners
Using caustic cleaners to clean surfaces is a certain way of achieving results very quickly with very little cost. While the cost might be lower initially, there is a price to pay when it comes to the effects it has on the environment and, more importantly, on the health of the person using the product. Caustic acids are known for easily stripping dirt and grime from automotive surfaces but they pollute the water and are dangerous to inhale. einszett minimizes the use of such chemicals for specific professional applications only and avoids using in consumer goods believing it's possible to achieve maximum results with minimum impact on both health and the environment.
Methanol-Free
Unlike most leading brands, einszett does not use toxic
methanol in its winter line
of care products such as
Anti-Frost Windshield Washer Fluid and
Eistau De-Icing Spray. Instead, we use pure natural ethanol which is
safer for the environment and more importantly, for you. |